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WeB & APP AnALYTICS

Google Analytics Audit & Implementation

 Tracking strategy, GA4 setup, custom events, conversions, BigQuery export, QA &  report validation

Adobe Analytics Audit & Implementation

Implementation review, eVars/props mapping, data layer design, processing rules, reporting-based validation, QA & governance

Web & App Analytics Measurement Planning

Business KPIs mapping, event taxonomy, parameter definitions, documentation & handover

Client-Side & Server-Side Tag Manager (GTM / sGTM)

Client-side tagging, server-side GTM setup, consent-aware tracking, performance optimization

Tag Governance & Debugging

Tag audits, duplicate firing fixes, data discrepancies analysis, release governance, Consent Mode implementations

Dashboard & Funnel Visualizations

 Custom dashboards and funnel visualizations built using inbuilt analytics tools or BI platforms including Tableau, Power BI, and PostHog, Looker Studio


MOBILE MEASUREMENT & MMP IMPLEMENTATIONS

Deep Linking & Attribution QA

 Universal links, deferred deep links, attribution validation, cross-platform parity.

Audit

 Audting SDK setup implementation, event mapping, SKAN configuration, deep links, cost integrations. (Braze, Adjust, AppsFlyer, Branch, Amplitude)

Implementation & Consulting

 Implementing SDK setup implementation, event mapping, SKAN configuration, deep links, cost integrations. (Braze, Adjust, AppsFlyer, Branch, Amplitude)


MARKETING & AD PLATFORM INTEGRATIONS / AUTOMATIONS

Google Ads & Floodlight Integrations

 Conversion tracking, enhanced conversions, offline conversions, attribution validation.

Ad Platform Pixel & Server-Side (CAPI) Implementations

 Cross-platform pixel and server-side tracking for Meta, Pinterest, and LinkedIn, including event mapping, deduplication, advanced matching, conversion validation, and diagnostics.


TAG MANAGEMENT & DATA PLATFORMS

Google Tag Manager, Adobe Analytics (Advanced Use Cases)

 Custom JavaScript variables, data layer engineering, complex triggers, templates.

Consent Mode & CMP Integrations

 OneTrust, Cookiebot, consent-aware firing, region-based compliance.

Other Platforms Covered

 Tealium iQ, Piwik PRO, Matomo, Adobe Launch, Segment (rudder-style architectures).

All implementations follow privacy-first principles, scalable architectures, and enterprise-grade QA standards.

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